What Are Wet Towelsand how to customize with your own brand? A Complete Guide for Buyers
EmmaChenDisposable wet towels are widely used in restaurants, airlines, hotels, and many service industries. They provide customers with a convenient and hygienic way to clean their hands before or after meals.
For businesses that want to build their own brand, custom wet towels are also a popular promotional product. With private label packaging, companies can add their own logo, fragrance, and formula to create a unique customer experience.
In this guide, we will explain what wet towels are, how they are used, and how businesses can customize wet towels for their brand.
What Are Wet Towels?
Wet towels are disposable towels pre-moistened with a liquid solution. They are typically made from soft nonwoven fabric and individually packed in sealed sachets to keep them fresh and hygienic.
Wet towels are commonly used in:
Restaurants and food service
Airlines and travel services
Hotels and hospitality industry
Catering and event services
Beauty salons and spas
Many restaurants provide warm wet towels before meals, while others provide them after meals to help customers clean their hands.
Because of their convenience and hygiene, disposable wet towels have become an essential product in many industries.
What Materials Are Used in Wet Towels?
Common materials include:
Cotton
Microfiber
Ultra-fine material
Different materials offer different levels of softness, thickness, and absorption. Businesses can choose the material based on their brand positioning and budget.
What Liquid Is Inside Wet Towels?
The liquid used in wet towels is typically a mild skin-friendly formula designed to clean and refresh the skin.
Common ingredients may include:
Purified water
Skin-friendly cleansing agents
Natural extracts
Moisturizing ingredients
Fragrance (optional)
Some wet towels are fragrance-free, while others include refreshing scents such as lemon, green tea, or lavender.
Why Businesses Choose Custom Wet Towels
Many companies choose private label wet towels because they provide both hygiene and branding benefits.
Custom wet towels can:
Improve customer experience
Promote your brand logo
Increase brand visibility
Add a premium touch to service
For restaurants and hospitality businesses, branded wet towels can become part of the overall service experience.
How to Customize Wet Towels for Your Brand
At AST, we specialize in OEM and private label wet towel manufacturing. The customization process is simple and designed to help buyers choose the best product for their needs.
Below is the typical process for custom wet towel orders.
Step 1: Sample Request
Most customers start by requesting samples.
Our samples are free of charge, but customers usually pay a small international shipping fee, typically USD 30–60 depending on the destination.
Samples allow buyers to check the quality before placing an order.
Step 2: Choose the Product Specifications
Customers can choose the specifications that best fit their brand.
Key options include:
Towel material
Towel size
Towel weight (gram)
Liquid formula
Fragrance
For samples, we normally pack the towels in:
Blank packaging bags, or
Existing AST packaging bags (with or without AST logo)
Step 3: Sample Production and Delivery
Sample production usually takes 2–5 days.
After production, international shipping normally takes 7–15 days, depending on the shipping method and destination.
Each sample is clearly labeled with detailed information, including:
Towel material
Towel size
Fabric weight
Fragrance type
Packaging size
This makes it easy for customers to select their preferred combination.
Step 4: Confirm Product Specifications
Once customers receive the samples, they choose the specifications they prefer.
Typically, customers confirm:
Towel material
Towel size
Fragrance or formula
Packaging size
After these details are finalized, we move to the packaging design stage.
Step 5: Packaging Design and Plate Making
Custom wet towels usually include private label packaging with the customer's brand logo.
If the packaging text is in English, our team can help design the packaging artwork, and we highly recommend this service to ensure a professional result.
Once the design is confirmed, we arrange printing plate production.
The plate-making fee is a one-time lifetime charge.
The cost is USD 80 per color.
For example:
If the packaging design uses 4 colors, the plate cost would be:
80 USD × 4 colors = 320 USD
As long as the customer reorders within two years, the plates can be reused free of charge.
Step 6: Contract and Material Preparation
After confirming the packaging design and order details, we prepare the official contract.
Once payment is received, we begin:
Packaging production
Raw material preparation
Production scheduling
Step 7: Pre-Production Confirmation
Before starting mass production, customers can verify the packaging and product through:
Video inspection
Physical samples
Once the customer confirms everything is correct, we proceed with full production.
Step 8: Mass Production and Shipment
After production is completed, we arrange shipment based on customer requirements.
We support several international trade terms, including:
EXW
FOB
DDP
The shipping method can be selected according to the customer's logistics preference.
Minimum Order Quantity (MOQ)
For custom printed wet towels, the typical minimum order quantity is 30,000 pieces.
This quantity is based on the most cost-efficient production level.
Packaging printing involves fixed setup costs, so 30,000 pieces usually offers the best price for customers.
Final Thoughts
Custom wet towels are a practical and effective way for businesses to improve hygiene while promoting their brand.
With the right material, fragrance, and packaging design, branded wet towels can create a memorable customer experience in restaurants, hotels, airlines, and many other industries.
If you are looking for a reliable OEM wet towel manufacturer, requesting samples is the best way to start.